Google Ads · Search Search campaigns.
Show up the moment people search for what you sell.
For businesses people already search for by name, service or suburb.
Show up the moment people search for what you sell.
For businesses people already search for by name, service or suburb.
Search campaigns show ads on Google when someone searches for something related to your business, in search results, on Google Maps and, if chosen, on Search Partner sites. Keywords and campaign settings guide which searches the ads can match, and you generally pay only when someone clicks.
Ads can also include details such as your phone number, location and links to specific pages, so people can call, find you or go straight to what they need.
Chosen for the searches most likely to bring enquiries or sales, with match types set to control how widely each one reaches.
The actual searches behind your clicks, checked, with irrelevant ones blocked.
Headlines and descriptions written for the searches they show on, with sitelinks, callouts, calls and locations added.
Bid strategy matched to your goal and the data available, with budget split across campaigns based on results.
Enquiries, calls and purchases tracked and tested, so bidding and reports are based on actions that matter.
Checked against the ads and searches that lead to them, with recommendations where they don't match.
Ads limited to the areas you serve and the times that suit your business.
Turned on only where results hold up against Google Search.
Keywords matching searches from people who weren't going to buy.
Ads written around the keyword list, not what people typed.
People arriving on a page that doesn't answer what they searched for.
Several keywords or campaigns chasing the same searches.
Clicks costing more than the enquiries or sales they bring in are worth.
Irrelevant searches left open, so the same wasted clicks keep coming back.
Campaigns and ad groups built in a way that makes it hard to see, or control, what's working.
Location settings that reach further than intended.
Businesses whose customers search for what they offer: service businesses, professional firms, law practices, local trades and online stores.
Ads don't show on every search. Budget, ad schedule, location settings and how the ad ranks for that search all play a part. Searching for your own ads repeatedly without clicking can also mean Google shows them to you less often. The Ad Preview and Diagnosis tool in Google Ads shows whether an ad is eligible, without adding to its impressions.
It depends on where the account is starting from. Spend on the wrong searches can be stopped straight away, while new campaigns and tracking need a few weeks of data before the results can be read with confidence.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
