Google Ads · Shopping Shopping campaigns.
Your products, with their prices and photos, in front of people already shopping for them.
For online stores and retailers whose customers search by product name, size or model.
Your products, with their prices and photos, in front of people already shopping for them.
For online stores and retailers whose customers search by product name, size or model.
Shopping campaigns show your products, with an image, price and store name, in Google search results, the Shopping tab and other Google surfaces. Instead of keywords, Google uses your Merchant Center product feed to decide which searches your products can appear for. You generally pay only when someone clicks.
That makes the feed central. Product titles, descriptions, categories and other attributes all affect which searches your products match and how they appear.
Google also checks the feed against your website. If prices, stock or shipping don't match, products can be restricted or disapproved.
Account settings, shipping and returns set up, and policy warnings resolved, so products stay eligible for ads and for Google's unpaid listings.
Titles, descriptions, categories and attributes improved, since they decide which searches products appear for.
Stock checked against the store, so sold-out products aren't still being advertised.
Found and fixed at the cause, rather than resubmitted.
Sizes, colours and models set up so Google shows the version customers can buy.
Products grouped by category, brand, price or performance, so budget goes to the ones that sell.
The searches your products show for, checked, with irrelevant ones blocked.
Bidding based on revenue and return on ad spend where the data supports it.
Purchases and revenue tracked and tested, so reports reflect real sales.
Items appearing for searches from people who weren't going to buy them.
Budget spread evenly, so the products that sell don't get enough of it.
Items not showing at all, often without anyone noticing.
Prices or stock in Merchant Center that don't match the product page, so products get restricted or disapproved.
Spend going to low-margin products that sell but barely pay for themselves.
Titles written for your website, not for how people search.
Online stores and retailers selling physical products, with a Merchant Center account or ready to set one up.
Selling in store as well? Google Ads for ecommerce and retail →
No. Google matches searches to products using the information in your feed. Negative keywords help control what your products don't show for.
It depends on the account. Standard Shopping gives more control over products, search terms and bids. Performance Max also covers channels beyond Shopping. Some accounts run one, some run both.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
