Google Ads · Display Display campaigns.
Image ads across websites and apps, shown to the audiences you choose.
Image ads across websites and apps, shown to the audiences you choose.
Display campaigns show image ads across the Google Display Network, a large group of websites and apps.
Google Ads is moving Display into Demand Gen. This hasn't fully come into effect yet.
Audiences, topics, placements and locations, chosen to match who you want to reach.
Placement reports checked, with sites, apps and content that don't suit excluded.
Ads shown again to people who have visited your website, with lists based on what they looked at.
Images, logos, headlines and descriptions prepared for the many sizes and formats Display ads appear in.
Bid strategy chosen for the goal, whether that's reach, clicks or conversions.
Conversion tracking set up and tested.
Placements, audiences, spend and results reviewed, showing where the ads appeared and what they did.
Sites and apps you wouldn't choose to be seen on.
Taps that weren't intended, counted as visits and paid for.
Conversions from people who saw an ad but didn't click, treated as if the ad brought them in.
Large audiences with little connection to what you sell.
Display impressions mixed into Search campaigns, pulling down click-through rates and making Search look weaker than it is.
Frequency left too high, particularly in remarketing, until people tune out.
Businesses wanting to reach new audiences, stay visible to people who've visited their website, or add reach to other campaigns. Display can run on its own or alongside Search, YouTube and Performance Max.
On websites, apps and Google properties in the Display Network, within the targeting set for the campaign. Placement reports show where ads appeared, and sites, apps or content that don't suit can be excluded.
Yes, through remarketing. That needs the Google tag on your website and a privacy policy that covers it, and an audience list has to reach a minimum size before ads can show to it.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
