Google Ads · YouTube YouTube campaigns.
Reach people while they're still making up their minds.
Reach people while they're still making up their minds.
YouTube campaigns show video ads on YouTube and on Google video partner sites and apps. Ads can play before, during or after other videos, appear in YouTube search results and feeds, or show in Shorts.
Targeting decides who sees them: audiences, topics, keywords, placements and demographics. Depending on the format and bid strategy, you generally pay for views or impressions rather than clicks.
The format matters as much as the targeting. A video made for someone sitting down to watch is different from one made for someone scrolling through Shorts.
Awareness, consideration, or leads and sales through Demand Gen, set to your objective.
Audiences, topics, keywords, and specific channels or videos.
Skippable, non-skippable, bumper, in-feed and Shorts ads, chosen to suit the goal and the videos you have.
Channels and videos reviewed after ads run, and unsuitable ones excluded.
Bidding set for reach, views or conversions, depending on the goal.
Conversion tracking set up and tested, so website visits and enquiries after a view can be seen.
Views, reach, engagement and results, reported against the spend, not treating every view as a lead.
Channels and videos you wouldn't choose to be seen with.
A video that works on a website or TV can fall flat in Shorts or a skippable slot.
People remember the ad but don't know what to do afterwards.
Wide videos cropped in vertical spaces, or ads made for sit-back viewing running in fast-scrolling feeds.
Plenty of views, without the visits or enquiries the business wants.
Unclear where ads showed, who saw them, or whether they skipped.
Businesses with video content, wanting to reach people before and while they decide. YouTube can run on its own or alongside Search, Performance Max and Demand Gen.
Yes. Video ads run from videos uploaded to a YouTube channel, which can be public or unlisted.
Yes. Ads can be targeted to specific channels or videos, and channels, videos and types of content that don't suit can be excluded.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
