Google Ads ·
Demand Gen
Demand Gen
campaigns.
Image, text and video ads across YouTube, Gmail, Maps, Discover and the Display Network.
Image, text and video ads across YouTube, Gmail, Maps, Discover and the Display Network.
Demand Gen campaigns show image, text and video ads across YouTube, Gmail, Google Maps, the Discover feed in the Google app and the Google Display Network. They reach people while they browse and watch, often before they search.
Audiences guide who sees the ads: customer lists, website visitors, lookalike segments and interest-based audiences. You can choose which channels a campaign runs on, and bidding can aim for clicks, conversions or conversion value.
Customer lists, website visitors and lookalike segments, built from your own data where possible.
Image, text and video ads, chosen to suit the goal and the content you have.
Images, videos, headlines and descriptions, updated as results come in.
YouTube, Gmail, Maps, Discover and Display, run together or separately depending on where results come from.
Bidding set for clicks, conversions or conversion value, depending on the goal and the data available.
Conversion tracking set up and tested.
Results broken down by channel, audience and asset.
Ads seen widely, with little sign of what they led to.
Audiences based on guesswork rather than who buys from you.
Images and videos that don't stand out in busy feeds.
The same creative on YouTube, Gmail, Maps and Discover, whether it suits each one or not.
Conversions counted in ways that make results look stronger than they are.
Businesses with image or video content, wanting to reach people before they search.
No. Demand Gen can run with images only, video only, or both.
Demand Gen centres on YouTube, Discover and Gmail, with more visual formats and lookalike audiences, and can include the Display Network. Display campaigns cover the wider Display Network, with more control over individual placements.
Yes. With a Merchant Center feed linked, Demand Gen can show product ads alongside image and video ads.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
