Google Ads · App App campaigns.
Promote your app across Google Search, Google Play, YouTube, Discover and the Display Network.
Measured on the users who stay, rather than downloads alone.
Promote your app across Google Search, Google Play, YouTube, Discover and the Display Network.
Measured on the users who stay, rather than downloads alone.
App campaigns promote your app across Google Search, Google Play, YouTube, Discover and the Google Display Network, from one campaign. You don't create individual ads. You provide text, images and videos, and Google builds ads for each placement.
You choose the goal (installs, in-app actions, or pre-registration for Android apps) and bidding works towards it. App tracking is essential for this, usually through Firebase or a third-party app analytics platform.
Installs, in-app actions or pre-registration (Android), set to your objective.
Text, images and videos in the formats each channel needs.
Installs and in-app actions tracked through Firebase or your app analytics platform, and tested before bidding relies on them.
Cost per install, cost per action or return on ad spend targets, set from your results.
New users, or existing users brought back through engagement campaigns.
Installs, in-app actions and costs, so you can see what each user costs and what they do.
People downloading the app and not opening it again.
Ads shown where taps are easy to make by mistake, counted as real installs.
People tapping the ad, then leaving the Google Play or App Store page without installing.
Businesses with an app on Google Play or the App Store, looking to grow installs or in-app activity.
Yes. App campaigns can promote apps on both Google Play and the App Store, with a separate campaign for each.
Only to a limited extent. Google decides where ads show across its channels, based on the goal, assets and bids. Some content and placement exclusions are available.
Yes. App engagement campaigns aim to bring existing users back to the app. They need in-app tracking in place and enough existing users to reach.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
