Full Google Ads management, with no limits on the campaigns or features your account needs.
From setup and tracking to day-to-day management and reporting.
Search · Performance Max · Shopping · YouTube · Demand Gen · Display
We go through your account and come back to you with what we've found.
Digital Experience
Sydney, NSW·Australia & overseas
Google gives advertisers a lot of ways to buy traffic. The question is which ones make sense for your business, and how they're used: each with its own job, rather than because they're available.
Google Ads is useful because it can put a business in front of people at different stages of the buying process.
Quick exposure to people already searching for what you offer.
Visibility with new customers, before they’ve found you.
Control over your ads and where they show, plus the searches people typed before they clicked.
Review & structure
We start with where the account stands, then structure it around your services, your locations and your goals.
Set up, or reorganised where needed, so every campaign targets the products, services and locations it should.
Keyword research and regular search-term reviews, so your budget goes on the searches you want, not the ones you don't.
Location, audience, remarketing and placement targeting, focused on what works for the business.
Written and regularly refreshed, so the ads stay relevant.
Tracking for the leads, calls, sales and bookings that matter to you, built in from the start, not added after the campaigns are running.
A review of the pages your ads send people to, and where they fall short of the ad. The clicks you pay for need somewhere good to land.
Ongoing management
Hands-on work in the account, guided by search terms, conversion data and performance.
Regular work across campaigns, keywords, ads, bids and budgets. The account doesn't stand still.
Bids and budgets managed around results and your objectives, with spend moved to where it's doing the most work.
Settings, campaign status, disapprovals and tracking checked regularly, so problems are picked up early.
Monthly reporting on spend, results, the work done and what's next, so you can see where the budget went and why.
Share a few details about your business and what you're looking to achieve.
Speak directly with the person who will manage your account. Phone, Zoom or email, whatever suits.
A close look at your account (or your plans), your tracking and your goals, before anything changes.
What we'd work on, why and in what order, discussed with you before anything changes.
Access to your Google Ads account and website, plus any analytics or tracking you use, or we can set these up for you.
And an idea of your goals, your budget and what a good enquiry or sale looks like to you.
If you already have an account, we review it first and work from what's already there.
There isn't one setting that makes Google Ads cheaper.
We look at where the budget is going, which searches are triggering ads, which keywords and campaigns are producing useful results, how bids are being managed and whether the traffic is converting.
Sometimes the right answer is to reduce spend. Sometimes it is to move budget towards better-performing areas. And sometimes the problem is what happens after the click, not the cost of it.
That's common. We can review the account as it stands without assuming everything needs to be rebuilt.
If the current structure is sound, we'll say so. If there are problems, we'll explain what they are and why we'd change them.
If you do move, the account stays in your name.
Digital Experience
Sydney, NSW·Australia & overseas
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
