Google Ads ·
Search Partners
Search Partners.
Extend your Search campaigns beyond Google Search.
Partner traffic can add reach. Whether it stays on depends on what it produces.
Extend your Search campaigns beyond Google Search.
Partner traffic can add reach. Whether it stays on depends on what it produces.
Search Partners are websites and apps that work with Google to show search ads, including YouTube search results and non-Google sites with their own search. When the setting is on in a Search campaign, the same keywords and ads can show on these sites as well as on Google.
Results on partner sites can differ from Google Search, so they're best reviewed separately. The setting can be turned on or off at any time.
Turned on only where partner results hold up against Google Search, and off where they don't.
Spend, clicks, conversions and cost per conversion reported separately, so weak results aren't hidden in the campaign totals.
The searches partner clicks come from, checked alongside Google Search.
Partner sites that don't suit, excluded where Google allows.
Partner conversions counted the same way as everywhere else in the account.
Partner spend weighed against Google Search, so extra reach doesn't take budget from campaigns that perform better.
Partner traffic that costs less per click but often doesn't turn into enquiries.
Partner performance blended in with Google Search, so problems go unnoticed.
Partner sites that don't fit your brand or your customers.
Enquiries from partner sites that look fine in reports but don't become customers.
Partner sites included because the setting was on, not because anyone checked the results.
Spend going to partner sites instead of the searches on Google itself that tend to perform better.
Businesses already running Search campaigns, looking for extra reach beyond Google Search. Search Partners runs as part of a Search campaign, not on its own.
It depends on the account. Results vary, so Search Partner performance is compared with Google Search, and the setting is kept on only where it makes sense.
Yes, to a degree. Google reports Search Partner results separately and shows which partner sites ads appeared on. Some partner sites can be excluded.
Sometimes. What matters is whether those clicks turn into enquiries or sales at a cost that works for you.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
