Landing pages The page after the ad.
Every account we manage includes a review of the pages your ads send people to.
Every account we manage includes a review of the pages your ads send people to.
A good ad can send someone to a page that doesn't answer what they searched for. So the landing page is part of the Google Ads work, not something that sits outside it.
We look at the page the way a visitor would and check whether it follows through on what the ad promised.
Sometimes the problem isn't the copy.
The website template might make changes difficult, or one page might be trying to serve too many different services.
In those cases, we can build a dedicated landing page for the campaign as a separate service.
What that involves depends on your website, its platform and who manages it. We look at the existing setup first and tell you whether a new page is worth doing before anything is quoted.
If your own developer would rather make the changes, that's fine too. We'll give them what we found and what needs fixing.
We only suggest a new page when the existing one is getting in the way of the ads.
No. It's part of managing your account.
No. Your developer can make the changes, and we'll pass on what we found.
It depends on the site, the platform and what the page needs to do. It's quoted separately and confirmed before any work starts.
Nothing changes in your account without your say. You get the findings, and you decide what happens next.
Platapode specialises in Google Ads.
Based in Sydney, NSW, working with businesses across Australia and overseas.
