The client gets one email a week

Platapode
An empty whiteboard on an office wall.

On Friday, the client gets an email. Everything's on track. Assets approved, campaign live Tuesday, report attached. It's short and calm.

In the account person's inbox that week: a chase to the designer, a second chase to the designer, a reply to legal about a word they didn't like, a message to the media team because the launch date was wrong in the system, a note to a supplier who'd sent the wrong file sizes, and an apology to someone else's client for a mix-up that wasn't theirs but needed sorting anyway.

About forty emails, give or take. None of them reached the client. That was the point of sending them.

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